Roy Torres is a commercial director who spent 20 years on the other side of the monitor.

Before directing, Roy was a creative at Droga5, Anomaly, Grey, Saatchi & Saatchi, Y&R, VML and Huge, then led creative brand-side at La Colombe (Chobani) and Pizza Hut globally. He’s sat in the client’s chair, written the brief and presented the work to CMOs, so he knows what a spot has to do before the camera ever rolls.

As a director, he’s drawn to the stuff people would rather not say out loud: the awkward, uncomfortable human truths that make an audience laugh because they recognize themselves. Whether the story calls for comedy, heart or a strong visual, his work is built on performance and honesty, the kind that moves people and moves product.

His range spans QSR, CPG, automotive, beverage and pet, from hero broadcast to social. Most recently he wrote, produced and co-directed Pizza Hut’s “Every Four Years,” a father-son World Cup story told across decades.

Roy is based in Dallas, bilingual in Spanish, and shoots everywhere. When he’s off set, he’s usually fly fishing, camping or at a ballpark.

Awards & Recognition

5 Cannes Lions & 5 shortlists, 3 London International trophies, 2 Clios, 1 One Show Pencil & 6 merits & 2 shortlists, 1 Webby Awards Finalist & 1 nomination, 7 Luerzer’s Archive printed issues, 2 Communication Arts Annuals, 3 Ciclope Festival trophies, 1 Andy Awards Best of Show & Andy Awards Global Student of the Year. Featured articles on Fast Company, FWA, Bestads, Muse, LBB Online