In 67 years, Pizza Hut had never launched a global rebrand from a single creative center. Until now.

As the brand's first Global Creative Director, the mandate was to build what didn't exist, a unified global creative language for a $8.2B system operating across 110+ markets, each with its own CMO, its own cultural context, and its own way of doing things.

The rebrand touches every dimension of the brand: identity, campaign frameworks, packaging, retail, and in-market execution across every market in the system. It's not a campaign. It's the creative infrastructure the brand runs on.

The work is built in direct partnership with market CMOs and Presidents overseeing $308M+ in combined annual sales, translating a global brand vision into work that performs locally, consistently, and at scale.

Pizza Hut isn't being refreshed. It's being rebuilt.

Converse needed a global brand truth that could travel across 70+ countries without losing its edge. The strategy: draw a cultural line between people who wear shoes and people who wear sneakers…and make clear which side Converse lives on.

Film, print, outdoor, and digital executions ran globally, reaching audiences across 70+ countries. The campaign delivered the brand's best sales numbers in its history.

Land Rover: Discovery Sport Launch

For the launch of the Discovery Sport, Land Rover needed to prove the vehicle's capability without a conventional campaign. The solution: two serialized adventure stories told entirely through Instagram, using seamlessly stitched panoramic photography to place the audience inside real national parks.

The campaign earned a Fast Company feature and became one of the earliest examples of a major brand building narrative-driven content natively inside a social platform.

La Colombe had the product and the cult following. What it needed was a creative identity that matched its ambition. Premium, modern, and built to compete at the specialty coffee tier.

As VP Brand Creative, the work spanned every consumer touchpoint: brand identity, full product line packaging, 32+ cafés, DTC, wholesale, hospitality, and strategic partnerships with Keurig Dr Pepper and Chobani. The creative foundation built during this period contributed directly to La Colombe's $900M acquisition by Chobani.

Chobani's acquisition of La Colombe was one of the biggest moves in the specialty coffee and food space in years. The challenge at Expo West, one of the largest natural food trade shows in the country, was to announce that partnership to an industry audience in a way that felt like a brand statement, not a press release.

The concept: a modern café installation that embodied both brands at once. Calm, refined, visually expressive. The design drew from the hero products themselves, celebrating the natural fusion of coffee and cream as an aesthetic language. Rather than splitting the two brands into separate zones, the space made the partnership the point: a single, unified environment that said something about where both brands were headed together.

Launched at Expo West 2023, the installation introduced the Chobani x La Colombe partnership to the industry on their own terms.

Stella & Chewy’s: The Transporters

Senior pets are the first to be euthanized and the last to be adopted. For National Adopt a Senior Pet Month, Stella & Chewy's didn't run an ad…they solved a problem. The brand covered all senior pet adoption fees nationwide for the entire month of November.

To launch it, we told the story of one man with a rescue plane, flying senior dogs from kill shelters to forever homes. The film earned a One Show Merit and became one of the brand's most shared pieces of content.

Art galleries have always been off-limits to pets, despite the fact that some of the most celebrated artists in history, from Picasso to Warhol to Basquiat, drew direct inspiration from animals and the unfiltered way they move through the world.

For Stella & Chewy's, a brand built entirely on the philosophy of raw, unprocessed food, that contradiction was the brief. The result was a traveling pet-friendly art exhibition, a curated gallery experience built around the raw love between people and their animals, brought to life through the eyes of working artists.

The activation extended Stella & Chewy's brand platform beyond product and into culture, positioning the brand as a genuine point of view on what it means to live closer to nature, for pets and their owners alike.

Traditional fireworks are disorienting for pets. Their hearing and smell registers the experience at a completely different intensity than ours. For the launch of Stella & Chewy's rebrand, we created the first-ever silent drone show designed specifically for pets, so that for the first time, pet parents could celebrate the Fourth of July with everyone they love. The activation earned national media coverage and became the signal moment that announced a brand with a new level of ambition.

Interface: The Monster That Didn’t Know Was A Monster

Interface started as a carpet company and became one of the world's leading sustainability brands, a transformation built over 20 years on the vision of one man. Our challenge was making that story land for a broader audience that had never heard of either.

The campaign repositioned Interface not as a manufacturer minimizing its damage, but as an organization actively reversing it. A company that had looked at what it once was, and decided to become something else entirely.

Interface: Case Study

Toyota: Shopping Cart

A regional Super Bowl campaign for Toyota's RAV4, built around a simple insight: the best way to demonstrate parking technology is to show exactly what happens without it. Spots aired across the Southeast during the Super Bowl.

Edelman US brought Roy in to develop the creative concept for a pitch…and the concept won.

Marshalls wanted to bring their "Quality For All" brand platform to life in the physical world, during the highest-traffic travel weekend of the year. The idea: a first-class airport lounge at JFK, open to everyone. No credit card status. No membership. No catch. Just Marshalls' belief that great quality shouldn't be gated.

The Upgrade Lounge launched over Memorial Day weekend in Terminal 4 at JFK, styled with the elevated aesthetic of a luxury lounge, stocked with a beauty bar, food and beverage counter, and complimentary travel kits. To amplify reach, the activation was anchored by partnerships with Your Rich BFF and Amanda Batula, extending the story well beyond the airport.

The concept earned the pitch, launched on one of the busiest travel weekends of the year, and demonstrated what Marshalls could look like when the brand stopped selling and started showing up.