FEATURED WORK ✌
Converse: Shoes are boring. Wear Sneakers.
Converse needed a global brand truth that could travel across 70+ countries without losing its edge. The strategy: draw a cultural line between people who wear shoes and people who wear sneakers…and make clear which side Converse lives on.
Film, print, outdoor, and digital executions ran globally, reaching audiences across 70+ countries. The campaign delivered the brand's best sales numbers in its history.
Yum! Brands: Pizza Hut Global
Pizza Hut operates in 110+ markets across an $8.2B global system. As the brand's first Global Creative Director, the mandate was to build a unified creative language where none existed — and use it to drive the most ambitious rebrand in the company's history. Most recently: Crafted Flatzz, Pizza Hut's largest global product launch ever. The fully integrated campaign ran under the platform "Adultzz Only Pizza", a strategic repositioning of personal pizza for a premium-minded adult audience.
Land Rover: Discovery Sport Launch
For the launch of the Discovery Sport, Land Rover needed to prove the vehicle's capability without a conventional campaign. The solution: two serialized adventure stories told entirely through Instagram, using seamlessly stitched panoramic photography to place the audience inside real national parks.
The campaign earned a Fast Company feature and became one of the earliest examples of a major brand building narrative-driven content natively inside a social platform.
Gun Crazy
A pro-bono campaign for the Ad Council designed to change the way Americans think about gun violence, not through statistics, but through experience.
We invited self-described action movie fans to a private screening of a film called Gun Crazy, billed as a big-budget blockbuster. What they saw instead was real footage of gun violence. Unintentional shootings, domestic incidents, suicides. Hidden cameras rolled throughout.
The campaign earned a Cannes Lions Silver, three Bronze Lions, a One Show Bronze, and a London International Bronze, and was ranked among the best work of the year across every major awards circuit.
La Colombe Coffee Roasters
La Colombe had the product and the cult following. What it needed was a creative identity that matched its ambition. Premium, modern, and built to compete at the specialty coffee tier.
As VP Brand Creative, the work spanned every consumer touchpoint: brand identity, full product line packaging, 32+ cafés, DTC, wholesale, hospitality, and strategic partnerships with Keurig Dr Pepper and Chobani. The creative foundation built during this period contributed directly to La Colombe's $900M acquisition by Chobani.
Stella & Chewy’s: The Transporters
Senior pets are the first to be euthanized and the last to be adopted. For National Adopt a Senior Pet Month, Stella & Chewy's didn't run an ad…they solved a problem. The brand covered all senior pet adoption fees nationwide for the entire month of November.
To launch it, we told the story of one man with a rescue plane, flying senior dogs from kill shelters to forever homes. The film earned a One Show Merit and became one of the brand's most shared pieces of content.
.com & .net: Don’t Let Dreams Stay Dreams
Most small business owners don't launch because starting feels too big. This film series for Verisign reframed a .com or .net domain as the smallest possible first step, the moment a dream stops being a thought and starts being a business.
The campaign extended across social, OOH, digital display, pre-roll, and a dedicated microsite.
Interface: The Monster That Didn’t Know Was A Monster
Interface started as a carpet company and became one of the world's leading sustainability brands, a transformation built over 20 years on the vision of one man. Our challenge was making that story land for a broader audience that had never heard of either.
The campaign repositioned Interface not as a manufacturer minimizing its damage, but as an organization actively reversing it. A company that had looked at what it once was, and decided to become something else entirely.
Interface: Case Study
Airheads Candy: Bigger Air, Bigger Games
Airheads had drifted from its core, a brand built on playful irreverence that had stopped acting the part. The platform "Bigger Air. Bigger Games." reconnected the brand to its DNA: the idea that eating Airheads makes every game bigger, wilder, and more intense.
The campaign ran nationally on MTV, FX, and Cartoon Network, with pre-roll across YouTube, Hulu, and social. Produced in partnership with Park Pictures and director duo Terri Timely.
Toyota: Shopping Cart
A regional Super Bowl campaign for Toyota's RAV4, built around a simple insight: the best way to demonstrate parking technology is to show exactly what happens without it. Spots aired across the Southeast during the Super Bowl.
Coffee Diehards: La Colombe
Powerhouse coffee conglomerates like Starbucks and Dunkin continue to contribute to America's obesity and diabetes problem by producing overly sugared and synthetic ready-to-drink coffee products. Some drinks even reaching 40-50g of sugar, exceeding the daily recommended consumption.
The objective was to convince the most die-hard coffee lovers that no other coffee or canned latte brand comes close to the taste of La Colombe cafe quality coffee, all with almost 50% less sugar.
Under the guise of filming a documentary, La Colombe coffee brought together America’s most diehard coffee drinkers to tell us how much they love their favorite coffee. They were believed to take part in something that didn't exist. Over 300 diehard coffee drinkers from across the country submitted to be in the completely fake documentary, where they would speak solely on their favorite coffee brand and coffee products.
The catch – we swapped our their favorite drink with a delicious La Colombe coffee, all without them knowing.